You’ve definitely heard of “fine print” if you’re an adult who has had to sign something at some or other stage of your life, but have you ever heard of “hidden print?” Probably not, but it’s every bit as important as fine print if not even more. This is because unlike with fine print as it exists even in the metaphorical sense (not necessarily something that has to do with legal documents), hidden print as the name suggests is not immediately visible to the naked eye or to any obvious form of cognition.

Consider those commercials for some rather comical household goods you must have had the pleasure of laughing at if you’ve suffered a bit of insomnia and caught them airing in the wee hours of the morning. Why do you think they air those ads for stuff you probably wouldn’t buy with a sober mind so late in the evening or so early in the morning?

It’s because they’re specifically targeting a demographic of people who are likely to be intoxicated at that hour. This is what often results in you stashing away that motorised feather duster far from the sight of anyone who would subsequently have some questions for you, while it might additionally make for a constant reminder of your diminished ability to make the most intelligent decisions when you’re under the influence!

Bright-yellow and oh so ridiculously useless motorised feather-duster aside though, this kind of brings into view exactly what hidden print is.

Hidden print is comprised out of those questions you should probably ask yourself before you make a financial commitment of any sort, but questions which you’re probably aided in avoiding to ask. The biggest of consumer goods manufacturers and service providers throw millions and millions behind what is effectively deceit in the name of marketing, just so that they can dispel any formations of these questions you should be asking yourself before you complete any purchase.

Questions like “Does this make financial sense?”, “Do I really need this product or service?”, “Can I perhaps get it cheaper somewhere else?”, “Will it offer me the kind of quality I desire?”, “Will it serve the purpose I require it to serve?”, etc. The psychological warfare played on the mind runs really deep, developed and refined over decades and with the aid of some specialist experts, so you might even think you are indeed asking the right questions when in fact you’re not.

For example, it’s no secret that compared to the likes of any location in the USA really, plastic surgery and other such cosmetic or corrective surgery procedures would be a lot cheaper. However, before you book that next flight to Romania, consider that the plastic surgery NYC has on offer will probably work out to your benefit in the long run compared to jetting off halfway across the world for the same procedure, if of course that is where you’re based.  How much would you have otherwise paid for a flight to Romania, for example, especially when you consider the number of pre- and post-consultations you’d have to have in addition to the costs of the main procedure?

Take your time when making purchasing decisions of any size!