Extracting Value from Social Media

I hope that particular originator of the meme has since gotten with the programme and realised just how hopelessly wrong they were, but the joke is most certainly on that person who created that meme which suggests that if you want to make money on Facebook you have to log off and get a *CENSORED* job! It is this way of thinking which is unfortunately responsible for some of the more adverse effects of social networking platforms such as Facebook and this way of thinking is still prevalent more than a decade after the likes of Facebook was first introduced to the world at large.

Think about it – for the most part, is you interaction with Facebook a positive or a negative one? This could perhaps include other social networking platforms like Twitter, and certainly Instagram which has since actually been acquired by Facebook, but Facebook in particular generally makes for a great source of negativity for most people.

I mean I know – lots of people gain a lot of value out of their use of social media platforms, such as being able to stay connected with your loved ones and other acquaintances who have since scattered all over the world, but when it comes to societal conventions and yes, money, generally the average user is subjected to a value-negative interaction. You are the product being sold over social media platforms and merely connecting to log-in in itself costs money (internet connectivity costs).

Additionally, the seemingly perfect lives which are “lived” by all the people who share their content can make for a sense of feeling unaccomplished in your own life, even if that was never anybody’s intention.

Now is the time to get your own back and extract value from your use of social media platforms. If you’re not going to do it for yourself then do it to prove the “log-off-Facebook” meme creator wrong. If logging in to Facebook isn’t going to make you feel good emotionally, then at least make some money out of it and here’s how:

Affiliate Marketing

Look, you’ve probably seen a whole lot of content which shows up marked as “sponsored” while browsing down the home page timeline, so you might as well get in on the action. It’s not expensive at all – in fact you can get your ad on there for as little as $12, which can buy you a “reach” that runs into the tens of thousands and a great click-conversion rate.

What does all of this mean? You’ll probably take a while to scale the operation up to the point that you register your business formally and generate pay stubs for yourself and other people you might be employing, but this means that you can make some great commissions selling ANYTHING and everything as an affiliate. How much more targeted can markets get than through Facebook, which is a platform that has people listing things they’re interested in, challenges they’re facing, dreams they have, etc?

A word of advice though – don’t take out ads directly for affiliate links because these often get rejected these days, so perhaps create a blog which acts as a lead-generation page before leading the prospects to your offer.